Global beauty brand L’Oreal Garnier plants 408,000 trees to restore Australian Land
Discover how L’Oreal Garnier contributed to the betterment of Australian communities by restoring and planting trees.
The challenge
Global beauty brand, L’oreal Garnier wanted to create a campaign that benefited local Australian communities by giving back through land restoration. They wanted to make it easy for consumers to become part of their sustainability journey and play a significant role in improving and preserving the health of Australia’s natural landscape alongside us.
“We were looking for a leading not for profit organisation to help us achieve our goals, and Regenerate Australia was the ideal partner given their years of experience and breadth of projects in land restoration around Australia. This year’s target of planting 100,000 trees is a significant increase from our successful 2020 Buy One, Plant One initiative, which saw us plant 8,000 trees with Regenerate Australia, with the help of Australian consumers”.
– L’Oreal Garnier
The solution
In 2021, L’Oreal Garnier launched the ‘You Buy One, we Plant One’ initiative in partnership with Coles. Garnier’s in-store promotion involved sales that resulted in the planting of a tree.
The impact
Thanks to L’oreal Gariner, 200,000 Trees were donated to a community planting festival organised by Activate the Wheatbelt. This event brought attention to the plight of the WA Wheatbelt and activated the WA community to support its rehabilitation with native plants, with over 100 volunteers attending the weekend event.
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