West Australian Winery gives back to the land through an exclusive range, donating annually towards native tree planting projects
Discover how Howard Park Wines collaborated with Regenerate Australia on their exclusive Wine Club member’s range ‘Arbor Novae’ and brought to life their sustainability commitments.
The challenge
Howard Park Wines is a family-owned, West Australian winery with a longstanding history of crafting beautiful wines for over 35 years in the region. Over the last few years, they have begun implementing a number of sustainability initiatives. As the natural environment has been and always will be their biggest source of inspiration, they wanted to find an organisation to work with to acknowledge this.
“I’ve been in and around the wine industry since I was a child, and it’s hard not to be passionate about restoring or giving back to the environment when you are surrounded by it and it is quite literally on your doorstep.”
– Natalie Burch – second generation vigneron and current General Manager / Marketing Director
The solution
The release of their Arbor Novae range was an additional way to acknowledge their connection to the environment, and by partnering with Regenerate Australia, they could contribute to reinvesting in the land through our native tree planting projects.
The impact
The partnership began in April 2022, and Howard Park Wines has a long-term goal to have this woven into the very fabric of their business so that, in some capacity, the collaboration will endure for them to contribute to further meaningful outcomes.
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