Byron Bay fashion label Arnhem partners with Carbon Positive Australia on educational activation campaign
Discover how Arnhem partnered with Regenerate Australia to educate and empower their customer base to make a difference for the environment.
The challenge
Arnhem wanted to educate and empower their customer base to make a change. As a brand, their mission is to be leaders in the movement towards sustainability. As a people and planet-focused business, they know that pursuing a vision of a sustainable future in fashion takes a village.
“We partnered with Regenerate Australia on an activation, the Carbon Challenge. The challenge offered education and tools to empower lifestyle changes to reduce carbon emissions. Our team all got involved, and we ran an amazing giveaway. Our audience responded really well. We are motivated by improving and reducing our impact as a business, as individuals, and hopefully inspiring our audience and following to do the same.”
– Katie Munro, General Manager
The solution
Working with our team, we assisted Arnhem to come up with ‘The Carbon Challenge’. This four-week challenge hosted by Arnhem and in partnership with Regenerate Australia called for individuals to calculate their footprint and make small changes to their lifestyle that would have a big impact.
The impact
Every week of the challenge, an email was sent to Arnhem’s database, and messaging was shared on their social media channels. Throughout the four-week challenge, 1,700 people took part.
This activation offered individuals education and tools to empower lifestyle changes to reduce carbon emissions.
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