Your Business. Australia’s Trees. Our Future.
Creating shade in more ways than one
Discover how Sito Shades is restoring landscapes in Australia – one pair of sunglasses at a time through i=Change.
Sito shades emerged from the seasoned minds of the OTIS Eyewear team, an established presence in the eyewear industry for over two decades. As a business, their aim was to forge a brand that embodies style, high quality, affordability, and sustainability, giving themselves room to unleash their creativity.
Their mission is straightforward: to deliver outstanding shades that honour the planet without compromising on value.
Part of The Leisure Collective Group of companies, they proudly hold BCorp certification. In 2023, as an organisation committed to going above and beyond – truly embodying what it means to be carbon positive – they sought ways to support a diverse range of organizations that reflected their values.
Enter i=Change.

i=Change exists to accelerate the impact of extraordinary development projects focused on women’s and girls’ empowerment and has now also added a focus on mitigating the effects of climate change.
The platform provides a simple yet powerful way for e-commerce businesses to give back and accelerate their sustainability journey. Founded by Jeremy Meltzer – whose inspiring story can be found here – i=Change has evolved into a unique tech solution enabling online businesses to ‘be the change’ by funding NGOs tackling critical social and environmental challenges.
For Sito Shades, partnering with i=Change allows them to support three NGOs that align with their values. With every purchase made on their website, Sito Shades proudly donates one dollar to one of these impactful projects. They are thrilled to support the following initiatives, and we are honored to be among them:
• Restore Nature (Carbon Positive Australia)
• Clean the Sea (SeaBin)
• Help Restore Sight (The Fred Hollows Foundation)
Sito Shades has proudly joined the collective impact of i=Change, alongside a host of incredible brands and organisations that support our mission. As of January 2025, we have had nine brands partner with us through i=Change, including Ecology Homewares, Ena Products, Evergreen, Il Tutto, Loess Fragrances, and Madison Marcus Law Firm.
If you’d like to explore how your brand or organisation can become an i=Change partner, connect with Lauren at [email protected].
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