Creating shade in more ways than one
Discover how Sito Shades is restoring landscapes in Australia – one pair of sunglasses at a time through i=Change.
The challenge
Sito shades emerged from the seasoned minds of the OTIS Eyewear team, an established presence in the eyewear industry for over two decades. As a business, their aim was to forge a brand that embodies style, high quality, affordability, and sustainability, giving themselves room to unleash their creativity.
Their mission is straightforward: to deliver outstanding shades that honour the planet without compromising on value.
Part of The Leisure Collective Group of companies, they proudly hold BCorp certification. In 2023, as an organisation committed to going above and beyond – truly embodying what it means to be carbon positive – they sought ways to support a diverse range of organizations that reflected their values.
Enter i=Change.
“The world is our home and playground. As a group of people who spend most of our spare time outdoors and in the ocean, we come together under the motto “do what we can, where we can, as fast as we can” to improve. We all believe we have a duty of care to play a role in protecting our environment and going about our business in a way that respects the people and animals we share the earth with.”
– Nathan Omodei, CEO at Sito Shades
The solution
i=Change exists to accelerate the impact of extraordinary development projects focused on women’s and girls’ empowerment and has now also added a focus on mitigating the effects of climate change.
The platform provides a simple yet powerful way for e-commerce businesses to give back and accelerate their sustainability journey. Founded by Jeremy Meltzer – whose inspiring story can be found here – i=Change has evolved into a unique tech solution enabling online businesses to ‘be the change’ by funding NGOs tackling critical social and environmental challenges.
For Sito Shades, partnering with i=Change allows them to support three NGOs that align with their values. With every purchase made on their website, Sito Shades proudly donates one dollar to one of these impactful projects, and we are honored to be among them.
The impact
Sito Shades has proudly joined the collective impact of i=Change, alongside a host of incredible brands and organisations that support our mission. As of January 2025, we have had nine brands partner with us through i=Change, including Ecology Homewares, Ena Products, Evergreen, Il Tutto, Loess Fragrances, and Madison Marcus Law Firm.
If you’d like to explore how your brand or organisation can become an i=Change partner, please contact us.
Share your love by sharing this content
Interested in a business partnership similar to this?
We would love to learn more about what matters to you. Our team welcomes a conversation to explore how you might like to engage with our work.
