We love a good news story, and this week, the news that Yvon Chouinard, Founder of the world’s most sustainable brand Patagonia has given away the ownership of his $4.5 billion dollar company to fight climate change is one that fills us with hope.
It’s a bold move that sees the brand go from public to purpose, with Chouinard noting Earth as Patagonia’s shareholder and a move that has inspired many around the globe.
While you might not be able to give away your company to save the planet (or maybe you can!), there are ways you can get involved and make a difference.
You can plant trees or offset your emissions with us and make your business a more carbon positive one because in the words of the man himself, “If we have any hope of a thriving plant – much less a business – it is going to take all of us doing what we can with the resources we have.”
Carbon Positive Australia Team Recommendation
Let My People Go Surfing: The Education of a Reluctant Businessman–Including 10 More Years of Business Unusual
If you’re inspired by Yvon Chouinard and want to learn more, we highly recommend his autobiography, Let My People Go Surfing. The story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.