Looking after the environment and implementing sustainable practices is a growing trend in all industries, including beauty. For Garnier, reducing its carbon footprint is a key commitment to the beauty brand’s sustainability roadmap. And it’s taking an industry-leading approach to get there through its global Green Beauty mission. We spoke with Jane Hanger, Marketing Director for the company, on what the company has achieved and its future commitments.
Can you tell us more about Garnier’s Green Beauty initiative?
The initiative is a complete end-to-end approach to sustainability and aims to transform every stage of Garnier’s value chain, reducing or eradicating environmental impact to help consumers make a more sustainable choice at the point of purchase.
Garnier has already made major steps towards achieving the goal of becoming a more natural and sustainable brand. This includes it’s Buy One, Plant One initiative, which the brand launched in partnership with Carbon Positive Australia in support of International Year of Plant Health (IYPH).
What does the Buy One, Plant One initiative entail?
For every Garnier product purchased nationwide in January in Coles Supermarkets and Coles online, Garnier supported the planting of one tree in an effort to assist in a 29-hectare ecological restoration of an existing corridor between three National Parks (Nightcap, Border Rangers and Mebbin), in Nimbin, New South Wales.
Carbon Positive Australia facilitated the conservation planting at projects like their site in Nimbin, which has a planting mix of Forest Red Gum, Sydney Blue Gum, Tallowwood and White Mahogany to restock dry rainforest and revegetate the banks of Websters creek. The planting will not only help store up to 886 tonnes of CO2e (Carbon Dioxide), but increase habitat for endangered species, including koalas, improve biodiversity and encourage further natural regeneration.
Buy One, Plant One, was just one of many initiatives that Garnier has implemented to help create a more sustainable planet. The brand has also launched its Sustainability Progress Report, which offers complete transparency on Garnier’s Green Beauty commitments and states where the brand stands today and maps out how it will reach ambitious sustainability targets by 2025.
This initiative’s target was to reach 100% Carbon Neutral industrial sites by 2025, through the use of renewable energy, and forms part of the brand’s wider commitment to protect the planet for future generations.
How does Garnier plan to continue its sustainability commitments?
By 2025, some of Garnier’s sustainability commitments outlined in the report include using Zero Virgin Plastic in all packaging, which will also be either reusable, recyclable or compostable. By 2022, all Garnier’s plant-based and renewable ingredients will be sustainably sourced. By 2025, 100 per cent of Garnier’s new products will have an improved environmental profile.
“Today, more than ever, environmental, health and social concerns are of the utmost importance. Consumer expectation has shifted. Above anything else, people want brands that they can trust, that are transparent, and which are genuinely committed to being better, especially when it comes to the impact they have on the planet.” – Jane Hanger, Garnier Marketing Director
Working with partners like Carbon Positive Australia to help implement our Green Beauty initiatives will transform the way we do business, while also reducing our carbon footprint and encouraging consumers to do the same. We pledge to lessen our impact on the planet and innovate for a sustainable future. It will take time, but Green Beauty will transform Garnier, and we hope the beauty industry as a whole.”