Arnhem Case Study

We partnered with Carbon Positive Australia on an activation: the Carbon Challenge – to celebrate the launch of their carbon calculator. The challenge offered education and tools to empower lifestyle changes to reduce carbon emissions. Our team all got involved and we ran an amazing giveaway. Our audience responded really well. We are motivated by improving and reducing our impact as a business, as individuals and hopefully inspiring our audience and following to do the same!”

Katie Munro, General Manager

Support for our projects can come in many ways beyond offsetting and tree planting. One such way is collaborative activations.

Collaboration is a transformative way to make a difference. At the start of 2022, we collaborated with Arnhem, a Byron Bay fashion label committed to upholding the highest standards in both sustainability and ethics. Every decision they make, from design to delivery, is based on deep connections with the community and Mother Earth.

”The Carbon Challenge” was a four-week challenge hosted by Arnhem in partnership with Carbon Positive Australia. It called for individuals to calculate their footprint and make small changes to their lifestyle that would have a big impact and covered:

Every week of the challenge an email would be sent to Arnhem’s database as well as across their social media channels. Over the four weeks the challenge was held, 1,700 people took part.

Katie Munro, General Manager for Arnhem has offered her insights into why they choose to collaborate with our organisation and the positive outcomes they saw in this partnership.

Tell us a bit about Arnhem and why it matters to you as a brand to be restoring Australia?  At Arnhem, our mission is to be leaders in the movement towards sustainability while helping to create a beautiful future through conscious clothing.  As a People & Planet focused business we know that pursuing a vision of a sustainable future in fashion takes a village. We also know that creating change takes Motivation, Inspiration & Commitment ~ all integral characteristics of our Byron Bay team and our global network of Makers & Partners. Restoring Australia is part of our mission and we are more than proud of our commitment to manufacturing some of our collections in Australia is by no means a cost-efficient or easy task; however, we believe that in making this commitment, we are supporting the future in our supply chain, and as we all become that little more conscious about the ins and outs of our consumerism, this can only be beneficial. What are the benefits of buying fashion that is locally made? Well, the first thing is this shortens the supply chain, as we hinted at above. By choosing to manufacture in Australia, we are significantly cutting down the time, money, resources (like water and energy), and human labour required for an Arnhem style to end up in your hands! A shortened local supply chain also allows our design team to oversee and maintain control of the construction process, ensuring a high-quality product sure to last a lifetime. A shorter supply chain also ensures that workers’ rights are respected, waste is minimised, and that transparency is available to consumers, and who doesn’t want that?

How did you work with Carbon Positive Australia and what were your motivations for doing so? We partnered with Carbon Positive Australia on an activation: the Carbon Challenge – to celebrate the launch of their carbon calculator. The challenge offered education and tools to empower lifestyle changes to reduce carbon emissions. Our team all got involved and we ran an amazing giveaway. Our audience responded really well. We are motivated by improving and reducing our impact as a business, as individuals and hopefully inspiring our audience and following to do the same!

What were the positive outcomes you saw from the activation you ran with Carbon Positive Australia (The Carbon Challenge)?  A genuine effort from all members of our team to take steps to reduce our carbon footprint. From our electric Bike staff use for lunch trips to everyone switching to Australian Ethical Super. We are so proud of our team and our wider audience for really getting involved and embracing such a good challenge.

What environmental goals have you achieved as a brand and what goals are you still looking to achieve? We have seen a significant shift in awareness this year with climate change taking centre stage. There is no denying the science with the publishing of the International Panel on climate Change (IPCC) 6th report assessing projections for future warming and the impact on human communities and ecosystems and adaptations needed for resilience. The report revealed the stark reality that based on our current trajectory we will see a catastrophic rise of above 2 degrees Celsius, emphasising the need to meet a 45% emissions reduction by 2030 and net zero by 2050 to limit temperature rise to 1.5 degrees Celsius in line with the Paris Agreement. We have already witnessed the destructive impact of an increase of 1.2 degrees Celsius with the wildfires of 2019-20 and more recently the devastation of the floods that impacted our community. T here is hope as we witnessed in the 26th Conference of the parties (COP26), an annual United Nations conference attended by global leaders to accelerate action towards achieving climate goals in line with the Paris Agreement. With some promising outcomes of commitments to ending and reversing deforestation, shifting away from coal and reducing carbon and methane emissions. Australia’s commitment was woefully inadequate; however our newly elected government shows promise with more ambitious targets to meet emissions reductions. With an unprecedented increase in votes for the Green Party and Teal Independents we the Australian people have spoken. We are hopeful environmental policies and legislation will support this and we can move away from a fossil fuel dependent economy to a greener cleaner future. We have continued to see the impact of COVID-19 on supply chains and have unfortunately fallen short of our target of 90% sea freight due to unforeseen delays. We did not meet our goal of carbon reporting and off-setting due to the financial impact of COVID-19. Our focus has been on circularity and minimising waste. This year we launched our first made to order collection and introduced Circulate, a platform for selling pre-loved wears.  This is a win, keeping Arnhem treasures in circulation and out of landfill. We do not intend to stop striving for a better world. Building full traceability of our supply chains.

Also we continue to work in a plastic free office, all of our trims are plastic free, and our preferred fibres is a major win and will continue to be so! It is estimated that sea freight produces 44% less carbon emissions than air freight. Our target for 2021-22 was to achieve 90% sea freight in line with the Paris Agreement goal of 45% reduction by 2030. Unfortunately, we fell short of this target by 21% due to unforeseen delays in our supply chains as a result of COVID-19. We are committed to achieving this goal for the year ahead.

In 2021/2022:

International percentage by sea and air  Sea freight 72%  Air freight 21%  Road freight 7%  Domestic percentage by road and air  68% of parcels were shipped by road  32% of parcels were shipped by air  By choosing standard road freight you can reduce your carbon emissions by approximately 50%.

Plastic bags saved from landfill – garment bags and post satchels  Garment bags 47,339  Post satchel bags 31,622.

You can read about the results of “The Carbon Challenge” here.

If you are interested in finding out how you can get involved in a collaborative activation with Carbon Positive Australia, please reach out to Lauren Purcell, Communications & Partnerships Coordinator, at lauren@carbonpositiveaustralia.org.au

Our business partners make it possible for us to plant more trees, sequester more carbon and have greater social and economic impacts than we could achieve alone.

Help us work on the world’s to-do list!

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